To those who made me aware of the misspellings in my previous post – thanks for your concern. However, it was a tongue-in-cheek response to the “new and hip” logo recently approved by the Miami Downtown Development Authority that purposely misspells DWNTWN in an attempt to market Downtown Miami to “Generation Text” locals and tourists alike.
The following was posted in the October 2007 newsletter of the Development Authority:
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DWNTWN.
It’s Downtown Miami’s Brand New Logo.
DWNTWN may only have six letters. But it sends a pronounced message that’s expressly Miami. It communicates the essence of Downtown’s urban core in a blink society.
DWNTWN. Add a splash of color and it divides Downtown Miami into its distinct districts, from the Business and Entertainment districts to Brickell and Park West. It tells you in a mere nanosecond Downtown is a place where high technology meets cultural renaissance.
DWNTWN. It’s a brand suited to a fast-paced world. It’s a symbol that speaks international commerce and energy. It’s an icon that generates dynamism and urgency. It’s a mark that breaks down barriers and builds the image of the next ultramodern metro…
DWNTWN. It defines Downtown Miami’s inimitable personality in the blink of an eye.
So, welcome to the new Downtown Miami.
Adrian Salgado is a Realtor Associate with RED I Realty in Miami, FL and can be reached at 305-491-7179 or SalgadoA@gmail.com.
